Nike was founded in 1964 and is best known for its footwear, sports apparel, and accessories and making history in the sports world. Yesterday, September 17th, 2020 they ‘Just Did It’ again, by launching their first-ever maternity range.
Carmen Zolman, Nike’s senior design director of apparel innovation, said the brand spent three years meticulously investigating barriers to sport and fitness faced by women in their childbearing stages.
The design team — made up of mothers and moms-to-be at the brand — applied data from over 150,000 body scans of women around the world to determine how the body grows during pregnancy. They spoke with scores of “everyday women” as well as 30 elite athletes to gain insight into the diversity of needs among women. The team even tested 70 materials before narrowing it down to nine palettes for use across the four styles in the line.
The collection also continues Nike’s commitment to bolstering sustainability across its supply chain: the tights are made of recycled bronze material; the tank is composed of 88% recycled polyester, and the pullover is constructed from 78% recycled polyester and 10% organic cotton.
You are Stronger than Ever
Pregnancy is the ultimate endurance test. A marathon measured in months, not miles. Some days you feel powerful. Other days, you don’t. But you keep going because you’re a mother. And mothers are the toughest athletes there are. Nike (M) is designed to support you on the ultra, ultramarathon we call motherhood. You are stronger than ever. And we’re with you every step of the way.
For Mothers. By Mothers.
We spent three years obsessing over every detail to create this four-piece collection. Designed for mothers, by mothers, it puts comfort, support, and functionality first—without compromising on style. Every piece grows with you, adapting as your body changes—so your pre-pregnancy size will see you from the first bump to baby and beyond.
*Above text was shared directly from their website (https://www.nike.com/za/maternity) all images were sourced directly from the same website.SHOP THE COLLECTION